Handheld Mobile Devices Essay -- Technology

Research has shown that use of hand held nimble phones while thrust can increase the risk of take apart by up to 23 times (Vic Roads, 2009). In an attempt to curb the number of people taking such risks, TAC launched a campaign to bring awareness to the problem of put off drivers, m each of whom are distracted by hand held mobile phones, ordinarily used to talk or text while driving. Considering the statistics regarding the chance of crash when engaging in such activities and the prevalence of the problem, TAC has launched the campaign with hope of creating placement change. The TAC advert, witnessed by participants of this study, shows various situations of distracted drivers. Two situations of specific relevance to this study, talking on a hand held mobile and texting whilst driving. In all make the danger is present, in the final situation the danger is realised via the crash. placement can be defined as a narrow of beliefs, feelings, behavioral tendencies an d evaluations, that are mostly enduring, and are positive or negative in nature, regarding some person, group, object, issue, event or symbol (Vaughan and Hogg, 2011). This reveals the problematic nature of any attempt to use persuasion to force military capability change. While enduring, resilient attitudes are unlikely to be easily altered, it is not impossible to do so. A dual process theory was proposed by Petty and Cacioppo (1981), the refinement Likelihood Model in which, attitude change can excrete via two processes. The Elaboration Likelihood Model postulates two processing routes of persuasion, the telephone exchange Route, and the Peripheral Route. The former refers to more careful thought utilising more cognitive resources, while the latter, less motivated, less car... ...erely the hand held mobile. It has been speculated that laws pertaining to banning of mobiles whilst driving should take on hands free mobiles. Future research should utilise this information and perchance measure attitudes regarding all phone use whilst driving rather than besides hand held phone use. This study has utilised the two processes of elaboration set out in the Elaboration Likelihood Model, to measure the success of the TAC campaign, in changing attitudes of favourability towards the dangerous practice of using a hand held mobile whilst driving. The results of the study show that attitude change is possible via both interchange and Peripheral Route processing, as measured before and after masking the TAC advertisement. Central Route processing has a clear advantage and was significantly more effective than Peripheral Route processing in attitude change.