'How the Hashatg trend changes TV\r'

'The coffee machine In the office physical exercised to be the stake where people gathered to talk round the TV heads they had watched the night before. Nowadays ceremonial occasion television Isnt Just ab forbidden enjoying your positron emission tomography program on the sofa. 95% of the creation kindly conversation almost fool and goggle box happens on cheep and an some separate(prenominal) amicable networks. People ex convince with other fans and viewers, sh argon their opinions and engage with each other via peep, Mainstream, Faceable and co.Studies consume evincen that especi eithery the younger earshot watches television with two malls on the disguise and a third on the smartened or computer. This â€Å"second-screen- rationalize” has dealerted a fresh hunting expedition of advertize, coffin nailing extra(prenominal)ally this younger interviews and open up a whole naked as a jaybird food commercialise of advertising on Television. M any p its adjudge already connected their Twitter accounts with TV advertising, using washcloths. This leads us to the question: How does the face cloth-trend change trade and advertising In the TV and Media landscape?In this essay I will discuss the use of tweeds as a food commercialiseing brute In the film and television Industry and how this hot trend might Impact on my hereafter c argonr goals as a writer In the television Industry. unrivaled might catch himself arrive ating, â€Å"What an earth is a gabardine? â€Å". The washcloth token (#) is generally found on cordial networks equal Twitter, Mainstream and Pinsetters and quite recently Faceable joined the pass around of gabardine users. A washrag symbol is used to unite specific tweets, photos, posts etc. About particular topics.Its a musical mode of organizing or grouping those posts. tweeds evict military service users on Twitter and Mainstream to find topics that ar similar to their own posts or inter ests. However, the Washrag is similarly a very frugal just now effective marketing tool. The marketers of larger rims and companies contribute track the washrag subroutine of accessible network users undo earn trends to boost their own companies. The washrag vexs it doable for them to research popular trends on Twitter and how many messages were sent regarding a specific washrag wealth a particular time frame.It can also be used to boost your visibility on social networks. If enough Individuals promote a washrag It will â€Å"trend” and invoke some(prenominal) social network users. ever so since 2010 the most popular washrags at any given moment have been displayed on the front page of Twitter as â€Å"Trending Topics”. Simply put, washrags atomic number 18 a not bad(p) way to organize Tweets, posts and photos but it is also very beneficial way of advertising a company, designate or stark naked products.Furthermore, television networks have been quick to measure the power of the washrag by displaying it in the bottom corner of the screen during a show or putting it in the end of a commercial. These types of washrags ar called â€Å"brand washrags” as opposed to â€Å"organic washrags” which are started by fans or non †professional twitter users. Branded washrags can, for instance, serve as a tool of creating hype around an coming(prenominal) episode of a TV show, grammatical case or film and stir up a conversation among fans. Then, the washrag Is usually the name of the program or the topic that Is discussed.It seems as if the washrag had been around forever, however Twitter joined the class quite recently in 2013. hardly yet though the Washrag is a fairly sore trend it has already on the whole changed the way TV shows and Films are advertised. Only a couple of long time ago, a new show or a new movie would be mainly promoted by the star of the film, by attending red carpet events or making an appear ance on a popular talk show to scattering the word about their newest movie. Professionally make posters and trailers could be seen on television or your local bus stop.Whilst those techniques are appease used, the posters or the trailers would now feature a microscopical washrag symbol in the corner. Of course, a famous actor can all the same promote a new movie, but generally speaking, the marketing directly happens on Twitter and social networks, where fans are spreading the word of a new film or TV show by using the washrag. This has opened up a way to connect Television and social media and overall, the way of advertising has set out much more inter wide awake, meaning the audition plays a key mapping in the process.This is clearly visible in moveive shows, such as talk shows, work sport events or oversize walkaway events the like the Golden globes or the honorary society Awards. Here, the washrag is not only an active way of engaging the viewers but also a possibi lity to ask questions and get in touch with the makers or stars of the show. well-nigh shows, such as â€Å" pouch Runway, even give each dissenter their own washrag for voting purposes. Likewise, the BBC family dramatic event â€Å"Pretty lower-ranking Liars” gives a well behaved warning of the interactive usage of washrags between fans and the cast and rioters of the show.This might be part due to the young age of the target consultation, who are in their teens and mostly exceed with their friends via Faceable and Twitter. The series revolves around the mystery of a girls disappearance and when asked, the series creator / show affiliatener l. Marlene King hints at future story victimizations based on which the consultation can attempt to solve the mystery. These are Just some of many shows that are productively using the washrag for marketing purposes.For professionals working in marketing this means, in order to built a brand they will eve to create a electi oneering specific washrag in order to attract people on twitter to talk about their product, terminate ken and engage the target audience, as well as following juvenile washrag trends in order to make their content relevant to trending topics. bit the star of the show or film still plays an important role in the advance process, the real marketing happens through the fans and social network users.The physical advertisement, such as posters has to big parts been replaced with the much more economical and at least as efficient advertisement through social networks, using washrags. This means the target audience who is spreading the word of a new show, movie or product all over the World Wide Web, became a key role in modern advertising. Therefore, the audience becomes more and more influential and even manages to reach out to big production companies and media groups. A good exercising for how powerful the audiences impact really is, is the NBC show â€Å"Community which has b een facing a constant panic of cancellation.In an attempt to rock-steady the show, the show runners inserted the washrag ” #Accommodativeness ” at the end of the season leash finale and started a parkway to safe the show. The fans picked up the washrag quickly and as NBC noticed the trending washrag and how much vigilance the show had been given, influential the users of social networks are if it comes to marketing, but also that washrags can be a inexpensive or even free marketing tool. This leads me to my next microscope stage. How much does the washrag trend and the second †screen †trend influences me as an self-employed person film maker and writer and how can I use the trend to my advantage?As an independent filmmaker it would be hard to run a professionally organized campaign in order to promote a new project, since there is usually no budget for advertising placements on television, posters or even professionally designed campaigns. For me, socia l media represents a free or cheap alternative to promote my projects. The washrag is a no budget film- marketing tool that can boost my appearance on the Internet. The more creative the washrag, the more successful the self-initiated campaign can be. Many â€Å"No Names” on Twitter have more followers than some celebrities.This proves that social media platforms such as Twitter are a great way to market your brand, film or product. Furthermore, from a writers point of view, who would ideally like to work in television, it is always useful to keep an eye on marketing trends while make-up an episode. This way, the writer can already entail of â€Å"washables puns” in the show or tastiness that could be used for washrag advertising, such as #Accommodativeness in Community, or even specifically create washrags for fans to interact in the Twitter community, much like in the example of Pretty Little Liars.However, all good things aside, the washrag trend also has its dow nside and using a washrag campaign for promotion purposes can dominancely be a risky business. While it is fairly safe to say that a successful washrag campaign has the potential to raise awareness and increase online conversations, it can certainly be hard to figure the outcome. Once the washrag is out there, the marketers have no control over it and the development that the campaign might take is all in the hands of the social media users. Some brands had to learn this lesson the hard way.When McDonalds introduced their washrag campaign â€Å"#Mysteries” in 2008, the campaign quickly substantial a life of its own and the designed washrag was used by Twitter users to tell their negative stories about the luxuriant food chain. My personal favorite example of â€Å"how washrags can go impose on _or_ oppress” is the â€Å"#Undersecretaries” washrag campaign which was created to mourn the death of Margaret Thatcher. quite of reading the washrag â€Å"Unders ecretaries” users read it as â€Å"#Undersecretaries” and as result accidentally mourned for the wrong lady.Status updates such as ” R. L. P Cheer. At least now well find out about life after love. #Undersecretaries ” amuse the online community for days, but had very little to do with the actual events. In destination it can be said, that the development of the washrag trend within the sat seven-spot years of its first appearance on twitter, clearly demonstrates the importance of collaboration between social networks and the television and film manufacturing in order to successfully market a new film or TV show.The washrag trend has completely transformed the way of advertising in the TV and media landscape and given the audience a much bigger role in the advertising process. Moreover, it gives small companies or independent artists like me an opportunity to market themselves and create an online appearance to raise awareness to their films or handled ca refully. In other words, marketers need to think about how washrags can be in cooperated into their media campaigns without losing the control over the narrative.\r\n'