Marketing

mental Factors That Influence Consumer Buying Behavior By Kenrick Callwood, eHow ratifier Successful businesses study how to leverage the different factors that influence consumer buy behavior to in effect market their products and maximize sales. Studies state that there are principally four main factors that lean a role in the consumers buying behavior. These factors include ethnical factors, social factors, personal factors and psychological factors. The psychological factors that influence an individuals end to make a grease ones palms are further categorise into the individuals motivations, perceptions, learning and his beliefs and attitudes. Other plenty Are Reading Psychological Influences on Consumer Behaviour Factors That Influence Consumer Purchasing mark this name Motivations The motivation is the drive that leads the consumer towards buying a product or service. If the motivation is high, meaning the indispensableness or perception of carry is h igh, the individual provide actively seek to satisfy that need. This results in the consumer deciding to buy the product or service.

This factor is precede related to Maslows Hierarchy of Needs which states that every individual allow for actively seek to satisfy physiological needs first, followed by safety, social, esteem and finally, self-actualization needs. Businesses that successfully leverage these needs will moorage consumers to buy their products. Perceptions MBA Notes World defines perception as, The process by which scout troop select, organize, and interpret information to form a meaningful drafting of the world. Consumers make all ma! nner of associations from their prior knowledge and experiences. It is voiceless consonant for a company that positions itself as a low pervert retail store, Walmart for example, to sell expensive clothing once it has urinate its market positioning. The consumer perception is that everything that comes from that store is cheap and subconsciously, lower quality....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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