99 Cent Only Business Strategy v. The Competition.

David Gold, founder and chief executive officer says the 99 Cent strategy is to crap the shortest path possible between the customer and the sale (Rae-Dupree, 2004). This is primeval in deep discount retail in baffle to purchase close-out and other special-situation merchandise at prices substantially to a lower place wholesale that transport at prices significantly below measuring retail (Symplicity, 2005). Over the past two years, the bon ton has suffered a $17.00/ grant loss on its stock (from $30 to $13.00) generally delinquent to declining operating(a) margins (Domash, 2004) caused by over-optimism in the Texas marketplace. Competitors were more late entrench than their research had shown, and reduced earnings forecasts combined with declining operating margins were the sell signal for many investors in the company. Also, the need to prove their IT groundwork to support expansion in its California dwelling market was the second company downfall. The fo llowing is a thickset of the company strategy: 1. Focus on brand detect consumables. 2. openhanded selection of regularly available merchandise. 3. Attractive and well-maintained stores. 4. beardown(prenominal) supplier relationships. 5. Focus on larger stores and wider demographic of value-conscious customers. 6.

take and plastic Store Hours and Policies The Role of IT Infrastructure in trading operations and railway line Strategy CEO DISCONNECT WITH applied science 99 Cents Only strategy is supported by unlike technologies that must always fall into line with David Golds theorem that the company v acate not spend money on engine populate t! o attain information it will not utilize (Symplicity, 2005). Golds comments that he does not even have a computer in his great power seems to make him technologically reluctant. The psychology of the CEO is certain to permeate the thinking of those under his leadership. His attitude whitethorn have contributed to the companys polity of writing its own software and its reticence to upgrade technology sooner. The operations failure... If you want to get a full essay, ordering it on our website: OrderCustomPaper.com

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